Delta – Agriculture & Climate Change Collaborative Communications Strategy [dl05]
|Status||completed in 2014|
|Project Lead||Delta Farmers' Institute|
|Funding Partners||Agriculture and Agri-Food Canada, BC Ministry of Agriculture, Corporation of Delta|
|Other Partners||Delta Farmers' Institute, Delta Farmland and Wildlife Trust|
Climate change is an emerging challenge with the potential to have significant impacts on agriculture and the agricultural land base. However, for effective adaptation of agricultural production to occur, partnerships and shared understanding will be needed. As part of the Delta Adaptation Strategies improving public understanding of the sector, and strengthening its relationship with the surrounding community, was identified as a foundational step in building Delta agriculture’s resilience to current and future challenges.
With participation from key local organizations, this project developed a communications strategy. The strategy identifies a series of community outreach and education activities to strengthen understanding of local agriculture and climate change issues. Development of the strategy included background research, targeted consultation and meetings with local partners. Audiences for the outreach and education activities could include Delta residents, community groups, farmers and agricultural organizations. A second project has since been completed, the Delta – Agriculture and Climate Change Collaborative Communications Strategy, to implement priority communications activities selected from the longer-term strategy.